The HVS Forecast: The Future of Hotel Values,
Transactions, and Financing

Join us for an insight-packed webinar in which we will share our views on the direction of U.S. hotel values, including our updated forecasts for key performance and financial indicators.

Our Brokerage & Advisory and Capital Markets leaders will join the conversation to offer their professional opinions about what will drive transactions and financing in 2025.

Sign up for our session today!

Why Attend?

• Underwrite smarter: Learn about our best practices for forecasting in today’s operating environment so that you are applying discount rates and exit cap rates to a credible projection of income and expense.
• Stay ahead of market trends: Understand the latest forecasts for key performance metrics like occupancy, ADR, and RevPAR, ensuring you stay competitive. While the near term looks bright, hear our thoughts about modeling for the next downturn, however short and shallow it may be.
• Choose the right investment rates: Once you’ve developed a credible forecast, we’ll discuss where we are seeing discount rates and exit cap rates, as well as where going-in cap rates are landing.
• Know where to look: Discover strategies to uncover the best deals, with real opportunity to make NOI gains and drive significant upward value lift. We will discuss these points on both the asset and market levels.
• Understand real-world case studies: Learn what made recent brokerage transactions successful from both seller and buyer perspectives, providing practical takeaways for your own deals.
• Participate in an interactive Q&A: Obtain answers to your specific questions about hotel valuations, transactions, and financing from industry leaders. If we can’t handle all questions during our session, we will follow up with you promptly

Speakers

Rod Clough, MAI, is President of HVS Americas, the only global consulting firm focused exclusively on the hospitality industry. He is responsible for the strategy, management, and ongoing success of the firm’s 40 offices across the Americas. He co-owns and oversees the various HVS divisions that help clients succeed in the hospitality arena, including Consulting & Valuation, Brokerage & Advisory, and Asset Management & Advisory, as well as HVS Latin America and U.S. Hotel Appraisals. He also plays a significant leadership role in the strategic direction of the firm globally. During his nearly 30-year tenure at HVS, Rod has been instrumental in leading the growth of the firm. His entrepreneurial focus, integrity, and ongoing commitment to exceeding client needs has resulted in strong growth and exceptional client satisfaction. Under his leadership, HVS Americas conducts over 3,000 valuation and consulting engagements annually and has expanded its expertise and practice groups across the Americas. Contact Rod at [email protected].

Eric Guerrero is a Senior Managing Director and a Partner at HVS, leading the firm's Brokerage & Advisory division in the United States. With over a decade of investment sales experience, he has participated in hundreds of hotel transactions with an aggregate value of over $800 million across the nation. Eric has advised both private investors and institutional clients and has managed hotel transactions of all classes and sizes, from independent, $1-million, limited-service hotels to $50-million, select-service portfolios across multiple states. Eric leverages his longstanding industry relationships, together with HVS’s extensive market intelligence, to maximize value for his clients. Prior to founding the HVS Americas Brokerage & Advisory Division, Eric held positions as First Vice President at CBRE Hotels and as Director of the National Hospitality Group at Marcus & Millichap. Eric is a licensed real estate broker in Texas, Louisiana, Colorado, New Mexico, and Florida. Contact Eric at [email protected].

Emil Iskandar, leader of the HVS Capital Markets team, provides debt and equity solutions for hospitality real estate investment clients. He works with a wide range of investors, from large multinational institutions to family offices, to assist them in meeting their financing needs. Emil provides origination, structuring, and placement of debt and equity capital solutions across all facets of commercial, multifamily, lodging, and leisure properties. In today’s highly fluid real estate capital market environment that is affected by constantly changing capital flows and underwriting parameters, Emil leverages his extensive experience and understanding of hospitality financing on behalf of clients. He provides clients with options and delivers the optimal debt and equity capital solutions that fit their specific needs. To date, Emil has completed over $1 billion of transactions that include senior debt, bridge loans, mezzanine, construction loans, preferred equity, joint venture equity, and loan restructuring. Contact Emil at [email protected].

About HVS

HVS is the world’s leading consulting and valuation services organization focused on the hotel, restaurant, shared ownership, gaming, and leisure industries. Established in 1980, the company performs more than 4,500 assignments per year for virtually every major industry participant. HVS principals are regarded as the leading professionals in their respective regions of the globe. Through a worldwide network of over 50 offices staffed by nearly 300 experienced industry professionals, HVS provides an unparalleled range of complementary services for the hospitality industry.